The vision of the Bank is its successful positioning in the banking sector of Montenegro as:
- universal bank that offers a wide range of banking products and services that will be tailored to the specific needs of its customers and
- dynamic, financially strong bank that strives for a recognizable, top level of service with continuous business improvement, and for the benefit of shareholders, customers, employees and all others.
The Bank's mission is to build lasting, harmonious, relationships with clients, paying attention to their needs and continuous use of available resources, through expanding and improving the offer of products and services to clients, maintaining a high level of service quality, in order to improve overall business.
Simplicity - We will strive to provide clients with services in a way that guarantees the satisfaction of current and foreseeable future business needs. We will provide services in a way that exposes the client to the lowest costs, in the most efficient way.
Flexibility - We have the time and interest to talk to our clients, which will agree on a mutually beneficial and individual transaction price, conditions and other parameters that are suitable for the client and take into account the specifics of his business.
Privacy - we value the information that we have the trust of our clients, we understand the importance of the information and that is why security and privacy will be respected during every detail and every stage of the banking transaction.
Reliability - By consistently applying modern standards of healty corporate governance, affirming legal standards governing aspects of internal control, internal and external audit, continuous rational improvement of applied information and banking technologies, Bank will always strive to earn and justify the trust of clients, partners and regulators.
Social responsibility - The Bank will strive to gain and maintain the reputation of a professionally responsible factor.
Equality - The Bank is committed to removing all forms of discrimination from its conduct and we respect gender, age, ethnic, religious, political and linguistic differences, as well as differences in union affiliation, sexual orientation and disability .